LAUNCH

How the
Score
Works

The Score tracks who’s winning their category of the internet this week — using verified public data, not votes or opinions.

One formula.
Same standard.
Every week.
The Benchmark
100
= A typical week for a category

Everyone is compared with what a typical week looks like in their category.

Quieter
80
Typical
100
Stronger
120+
The 5 Principles
01
Observable data only
We count what verifiably happened on public platforms. No votes. No vibes. No editorial thumbs.
02
Flows, not stocks
We measure what moved this week — not follower counts accumulated over years.
03
Compared like for like
People are measured against others in their category, so the Score reflects what a strong week looks like for them.
04
The number never bends
No Score is ever adjusted by hand, for anyone, for any reason.
05
Built to resist gaming
The same rules apply to everyone, and suspicious or incomplete data is reviewed before it affects the Score.
The 5 PillarsWeightWhat it measures
01Consumption35%How much of this person people actually watched this week across Twitch, Kick, YouTube (long & Shorts), TikTok, Instagram Reels, X, and podcasts. Raw attention, weighted by time spent per format.
02Engagement20%How hard their audience engages per view: interactions, comments, and shares relative to plays on TikTok and Instagram. Measured as rates, not totals.
03Momentum20%Direction of travel this week: growth of consumption and demand, plus follower net-adds. Being big is not the same as moving.
04Demand & Reach15%How much the world asked about them this week: press mentions, search interest, and platform discovery signals.
05Commercial10%Disclosed commercial activity: ad-marked and sponsored posts, and tiered commercial events. Only disclosed work counts.
How It’s Combined
1.
Score each pillar
Raw scores for the week.
2.
Apply weight
Each pillar is weighted.
3.
199
Final Score
Index (100 = typical week).
Listing Policy

Every listing is human-reviewed and based on clear criteria: activity, scale, vertical fit, and verified identity. The roster keeps growing as new people qualify.

The Clock

Chart week runs Mon–Sun, Eastern Time. Score settles every Monday at 9AM ET.

Anti-Manipulation

The Score is sentiment-neutral and built to resist gaming. It uses verified public data, applies the same rules to everyone, and reviews suspicious or incomplete data before it counts.

Same formula for everyone. Every week.

Think your number is wrong? The Score runs on public data — claiming your page will let you connect verified sources. (Coming soon.)